It all comes down to your lawyer. You can research the candidates, look at their websites and try to get a feel for the organization. In the end, you want a personal meeting so you can look them in the eye and assess what you see. This also gives you a chance to see the firm itself and ask any questions you have. If you like what you see and hear, and get a good feeling from the attorney, then you are making an informed decision. But in the end what means the most are results.