The old joke goes something like this: “What is the definition of ‘minor’ surgery?”
Answer: “When someone else has to have the surgery.”
It is an entirely human phenomenon for us to look at things differently when they directly affect us as opposed to somebody else.
Like most metropolitan areas in America, Massachusetts is saturated with lawyers. Most find this fact repugnant. That repugnancy is immediately replaced with relief, however, when it is you that desperately needs the lawyer. With so many excellent legal minds in a concentrated area, what quality sets our firm apart from the others? In a word: persistence. Calvin Coolidge had it exactly right:
Nothing in the world can take the place of persistence.
Talent will not; nothing is more common than unsuccessful men with talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent.
The slogan ‘press on’ has solved and always will solve the problems of the human race.
Persistence is our hallmark; determination, our most valuable asset. Our clients know that we are ‘in it’ for the long haul, however long it takes and wherever the trail leads.
The key to our success? Persistence, pure and simple.